Apple's October 28 'Pro and Tell' Launch: What's Coming - MacRumors
Skip to Content

Apple's October 28 'Pro and Tell' Launch: What's Coming

Apple will announce a second wave of new products on Wednesday, October 28. Like the October 13 "Welcome Home" announcement, "Pro and Tell" isn't going to be a traditional Apple event, but some members of the media have been invited to Los Angeles to get hands-on time with the new devices.

apple pro tell logo
Everyone not invited to Los Angeles will get to see the product announcements via press releases that come out on October 28. Apple could send out press releases at 10:00 a.m. Pacific Time, which is when the media experience will begin. Press release announcements typically come out earlier in the morning around 9:00 a.m. Eastern Time, so that's also a possibility.

The "Pro and Tell" name gives us a strong hint at what's coming: the MacBook Pro. It will be joined by other new Macs and a new iPad.

OLED MacBook Pro

New high-end ‌MacBook Pro‌ models are coming with two firsts for the Mac line: OLED display technology and a touchscreen. Design changes are expected too, but the new ‌MacBook Pro‌ models are going to use the same chips as the current version.

  • OLED - The ‌MacBook Pro‌ will have an ‌OLED‌ display for improved contrast, richer colors, and power savings.
  • Touchscreen - macOS 27 is being updated for touch-based gestures, and the ‌MacBook Pro‌ will be the first Mac that has touchscreen capabilities. Touch will be available as a supplementary option alongside the trackpad and keyboard, so you can presumably opt not to use it at all.
  • Reinforced hinge - Apple is adding a sturdier hinge for support so the display won't move when you tap on the screen.
  • Design - There's only so much that can be changed when it comes to a notebook computer, but the ‌MacBook Pro‌ will be lighter than the current model. Sizes aren't expected to change, and ‌OLED‌ screens will be available for both the 14-inch and 16-inch models.
  • Dynamic Island - Apple is getting rid of the notch and will add a Dynamic Island instead.
  • Chips - Apple isn't adding new chips because there aren't any. The company is reportedly skipping the M6 Pro and M6 Max, and the M7 Pro and M7 Max won't be ready until late 2027. Rumors suggest the new models will use the same M5 Pro and M5 Max chips as the models introduced in March.

Apple might keep selling the current ‌MacBook Pro‌ models and add the ‌OLED‌ models as a higher-end, more expensive option. While there were rumors suggesting the ‌OLED‌ MacBook would be called the MacBook Ultra, it's now clear Apple is sticking with Pro.

‌OLED‌ displays are expensive, and touch modules also add cost, so the ‌OLED‌ ‌MacBook Pro‌ models will likely cost more than the current ‌MacBook Pro‌ models.

Entry-Level MacBook Pro

The 14-inch entry-level ‌MacBook Pro‌ is expected to get an M6 chip to replace the M5 chip it was updated with in October 2025. No other design changes are expected.

iMac

Rumors suggest Apple will update the 24-inch iMac with an M6 chip too. As with the entry-level ‌MacBook Pro‌, it won't get external changes.

iPad mini 8

Along with the new Macs that are coming, we're expecting an iPad mini update. The ‌iPad mini‌ 8 is going to get an ‌OLED‌ display, making it the first ‌iPad‌ other than the iPad Pro to adopt ‌OLED‌.

It's also going to get a design refresh with a vibration-based speaker setup that eliminates speaker holes and allows for a more water-resistant design. It could be the first ‌iPad‌ with an IP rating, able to hold up to splashes and possibly even submersion.

The ‌iPad mini‌ 8 is expected to use the same A20 Pro chip that's in the iPhone 18 Pro models. It's so far unclear whether the ‌iPad mini‌ will continue to have a 60Hz refresh rate or if it will get a 120Hz ProMotion upgrade. The front camera will relocated from the portrait side to the landscape side, a change Apple previously made in other ‌iPad‌ models.

Waterproofing and ‌OLED‌ are expected to push up the price, so the new model could cost around $200 more than the current $599 model.

Launch Date

After an October 28 debut, the new Mac and ‌iPad‌ options could launch as soon as November 6. If this launch goes like the home product launch, the devices will be available for pre-order starting on October 28.

Popular Stories

Apple MacBook Pro with PROLED XDR Display family lineup feature

Apple Announces OLED MacBook Pro With Touch Display

Wednesday October 28, 2026 10:11 am PDT by
Apple today announced a new high-end MacBook Pro, which is available in 14-inch and 16-inch sizes. The new device has a PROLED XDR display that supports touch gestures, and a glowing rear Apple logo. Pricing on the MacBook Pro starts at $2,899 for the 14-inch model and $3,399 for the 16-inch model. Apple says the MacBook Pro has the "world's best display in a pro laptop." The PROLED...
Apple MacBook Pro 14 in with M6 hero

Apple Announces New 14-Inch MacBook Pro With M6 Chip

Tuesday October 27, 2026 6:01 am PDT by
Apple today announced a refreshed 14-inch MacBook Pro featuring the M6 chip, upgraded connectivity specifications, and more. The M6 chip in the MacBook Pro features a 12-core CPU with 2 super cores, 4 performance cores, and 6 efficiency cores, paired with a 12-core GPU. This is up from the M5 chip with a 10-core CPU with 4 super cores and 6 efficiency cores, paired with a 10-core GPU. M6...
iPad mini OLED feature 1

Apple Executive Comments on New iPad Mini Lacking 120Hz Display

Thursday October 29, 2026 1:47 pm PDT by
While the new iPad mini has an OLED display, the device does not support ProMotion, meaning the display's refresh rate is limited to 60Hz instead of 120Hz. ProMotion support would have allowed for the iPad mini's refresh rate to automatically adjust from 10Hz to 120Hz depending on the content being displayed, but evidently Apple has kept the feature exclusive to the iPad Pro among iPad...

Top Rated Comments

Astuces iOS Avatar
2 weeks ago
Smash in your wallet, that's what is coming !
Score: 14 Votes (Like | Disagree)
2 weeks ago
How many of ya’ll would drool over this MBP if it had a light up apple logo on the lid?
Score: 13 Votes (Like | Disagree)
2 weeks ago
Whose idea was it to host TikTok influencers for an "Apple Experience" instead of having an online event for everyone to enjoy? The new Macs, iPad mini, and home view could have been enough for an event.
Score: 12 Votes (Like | Disagree)
Dodgykebab Avatar
2 weeks ago

I don’t see the need for a touch screen on a Mac or any laptop. Is anyone excited about that feature, if so why?
For me personally it’s going to be a godsend, outside of my main business as a systems engineer I work as a freelance tour manager/consultant across Aus/NZ/Japan and being able to edit stage/lighting plots with touch is going to be a game changer, I also have to obtain literally 15 - 20 signatures a day to provide the artist party and local crew their buy outs and per diems, being able to do it all on one device rather than carrying an extra iPad around in my peli case is exciting to me. Name of the game is weight reduction and less things to worry about.
Score: 12 Votes (Like | Disagree)
goobot Avatar
2 weeks ago
I like how everyone was asking Apple to bring back live events so they just got rid of them entirely.
Score: 10 Votes (Like | Disagree)
FatLouie Avatar
2 weeks ago
If it ain't a 27-inch iMac then I ain't interested. :)

It can be called the 27-inch iMac Pro. Yeah, that sounds good. 😂
Score: 9 Votes (Like | Disagree)
Latest Stories
Apple Alerts Stores to iPhone Duo's Display Cracking Issue
Apple Alerts Stores to iPhone Duo's Display Cracking Issue
18 minutes ago
Apple Says iOS 27.3 Beta Coming Next Week With Apple Intelligence on iPhone in China
Apple Says iOS 27.3 Beta Coming Next Week With Apple Intelligence on iPhone in China
53 minutes ago
Apple's Flash Storage Suppliers Are Finally 'Getting Their Revenge'
Apple's Flash Storage Suppliers Are Finally 'Getting Their Revenge'
2 hours ago
14 New Things Your iPhone Can Do in iOS 27.2
14 New Things Your iPhone Can Do in iOS 27.2
3 hours ago
iPhone Duo Review: One Week Later
iPhone Duo Review: One Week Later
4 hours ago
Samsung Mocks iPhone Duo Display Cracks in New Ad Campaign
Samsung Mocks iPhone Duo Display Cracks in New Ad Campaign
5 hours ago
The MacRumors Show: OLED MacBook Pro, iPad Mini 8, and More
The MacRumors Show: OLED MacBook Pro, iPad Mini 8, and More
6 hours ago
MacBook Pro With Touch Display: 15 More Details Revealed
MacBook Pro With Touch Display: 15 More Details Revealed
6 hours ago
Russia Places Apple on State Surveillance Registry
Russia Places Apple on State Surveillance Registry
8 hours ago
Halloween Weekend Brings Discounts on Apple Accessories and Pre-Orders
Halloween Weekend Brings Discounts on Apple Accessories and Pre-Orders
8 hours ago
Apple Has Released More Than 25 New Products in the Past Two Months
Apple Has Released More Than 25 New Products in the Past Two Months
8 hours ago
Local Code Launches as Free, Private AI Assistant Tool for Mac
Local Code Launches as Free, Private AI Assistant Tool for Mac
9 hours ago
Apple Acquires Ascend.io
Apple Acquires Ascend.io
10 hours ago
HomePod Mini 2 Launches Today: All the New Features
HomePod Mini 2 Launches Today: All the New Features
10 hours ago
AirTag 2 4-Pack Drops to New Low Price of $69.99
AirTag 2 4-Pack Drops to New Low Price of $69.99
10 hours ago
Rian Johnson's iPhone Camera App Goes Viral
Rian Johnson's iPhone Camera App Goes Viral
10 hours ago
Where Did All the iPhone Duos Go? Mostly to Apple's Stores
Where Did All the iPhone Duos Go? Mostly to Apple's Stores
12 hours ago
Apple's Touchscreen MacBook Pro Could Ship 1.5M Units in 2027
Apple's Touchscreen MacBook Pro Could Ship 1.5M Units in 2027
13 hours ago
New Apple TV 4K and iPad Mini: RAM Amounts Revealed
New Apple TV 4K and iPad Mini: RAM Amounts Revealed
22 hours ago
Apple Executive Comments on New iPad Mini Lacking 120Hz Display
Apple Executive Comments on New iPad Mini Lacking 120Hz Display
1 day ago
Here's a Hands-On Look at HomePod Mini 2's New Two-Tone Colors
Here's a Hands-On Look at HomePod Mini 2's New Two-Tone Colors
1 day ago
Apple Lowers App Store Fees in Taiwan Starting October 31
Apple Lowers App Store Fees in Taiwan Starting October 31
1 day ago
HomeView Pre-Order Returns to $289.99 on Amazon
HomeView Pre-Order Returns to $289.99 on Amazon
1 day ago
Apple Avoids Showing Pinched Fingers on iPad Mini Page in South Korea
Apple Avoids Showing Pinched Fingers on iPad Mini Page in South Korea
1 day ago
Old 'Popcorn Time' App Left Hundreds of Thousands of Macs at Risk
Old 'Popcorn Time' App Left Hundreds of Thousands of Macs at Risk
1 day ago
You Can Turn Off the New MacBook Pro's Touchscreen Functionality
You Can Turn Off the New MacBook Pro's Touchscreen Functionality
1 day ago
MacBook Pro Mini-LED vs. OLED Buyer's Guide: Every Difference
MacBook Pro Mini-LED vs. OLED Buyer's Guide: Every Difference
1 day ago
Where to Pre-Order Apple's New MacBooks, iPad Mini, and iMac
Where to Pre-Order Apple's New MacBooks, iPad Mini, and iMac
1 day ago
Apple Releasing HomePod Mini 2 Tomorrow With These New Features
Apple Releasing HomePod Mini 2 Tomorrow With These New Features
1 day ago
How macOS Adapts Its Controls for Touch on the New MacBook Pro
How macOS Adapts Its Controls for Touch on the New MacBook Pro
1 day ago